Content Marketing 101
In a world where Internet use is becoming increasingly prevalent across the globe, business owners who are serious about optimizing conversion and outperforming competitors need to develop a strong online advertising campaign. While there are many digital strategies that should be a part of one's campaign, content marketing is one of the most important. Learn more about this advertising methodology by reviewing the short outline prepared below: What Is Content Marketing? Although defined broadly, content marketing is a form of advertising that involves creating interesting, informative blog posts, web articles, videos, and other forms of web media that will appeal to the client's target market. Once this content is created, it is systematically published on online channels that the target audience uses most frequently. As many internet marketing experts know, content marketing is an extremely important aspect of the digital advertising process. This is the case for many reasons, one of which is that online readers utilize content to form an opinion about the client's brand. Additionally, an incredibly innovative, creative piece of content can be used to make the business owner's brand go "viral." Thus now that content can be seen by millions of people in a matter of minutes, more and more people are recognizing the power and importance of developing top notch posts, articles, and videos. More Facts About Content Marketing • Content marketing produces about 3x the number of leads as traditional marketing and costs 62% less • 90% of organizations make use of content advertising • Entry fees for online publishing is low • 86% of B2C advertisers utilize content marketing • 91% of B2B advertisers utilize content promotion • On average, marketers spend more than 25% of the budget on content advertising Content Marketing Strategies There are a wide range of content marketing strategies that can be utilized to ensure that a business owner's brand continues to grow in the online domain. Some of those strategies include: 1. Create A Blog. If you're serious about making the most of your content marketing efforts, be sure to develop a blog. This step is helpful for numerous reasons, including the fact that blogs tend to have a less formal feel than websites. As such, they are an incredibly powerful and effective way to build relationships with your audience. Once you get your blog up and running, be sure to create a wide range of Q & A blog posts. These question-and-answer style posts give your readership the opportunity to ask brand-related questions and receive answers directly from you. This mode will accelerate brand recognition and keep your audience actively involved with your content. 2. Use Share Buttons. Another wonderful way to optimize the efficacy of content marketing is through the use of Share Buttons. These buttons can be placed in a conspicuous region of the page on which the content appears. When the buttons are clicked, readers can share your content with individuals in their social networks via platforms such as Twitter, Facebook, Pinterest, and Google+. Share Buttons are one of many strategies you can deploy to make your content go viral. 3. Include Infographics. In addition to using Share Buttons, consider the value of including infographics in your content. This strategy is effective because it enhances the visual appeal of your content. Additionally, infographics enable you to include a lot of information in a pie chart or bar graph format that can be read quickly. 4. Make Your Content Scannable. One final strategy you can utilize to optimize your content is making it scannable. As indicated by numerous research studies, most online readers do not read content in entirety. Rather, they quickly scan through it to find the information they want. To help facilitate this process, you should incorporate textual elements that optimize the scanning process. Some textual elements you may want to use include headers, subheaders, bullet points, and numbered lists. Summing It All Up If you're serious about optimizing your business's online presence, know that developing a sound content marketing campaign can make it happen. You can utilize the information and advice outlined above to get your advertising efforts off to a great start!